The main difference is that PPC is paid traffic and SEM covers a variety of strategies, such as PPC and content marketing. Both through targeting settings and account structure, advertisers can launch successful PPC campaigns whenever relevance is paramount. One of the most popular forms of PPC is search engine advertising, which allows advertisers to pay for placing ads on links. sponsored by a search engine.
PPC advertising is ideal for small businesses, since you can decide how much you're willing to spend on each keyword, so you can manage how much you'll spend when your ads show up. You can learn about the competition and more with Semrush's advertising research tool, where you can monitor and analyze what your competitors are doing, analyze their strategy, and understand how much they're spending on PPC and how much traffic they're getting. Regardless of the advertising platform, you'll most likely see PPC ads every day if you use a smartphone or computer. PPC can help you get ahead of these people with a precise level of targeting that traditional advertising doesn't allow.
One of the main advantages of PPC over traditional advertising channels is the ability to easily measure and track the platform's returns. You'll learn more about all of these elements of PPC campaign management as you progress through PPC University courses.
