What is the difference between google ads and ppc?

Whether you're a digital marketer for a company, you, or multiple customers, you should be able to clearly explain the difference between SEM, SEO, and PPC. Cost per acquisition (CPA): The CPA is a financial metric that shows the revenue impact of a PPC campaign, which is calculated by dividing the total amount in dollars spent on PPC ads by the number of conversions (that is, I now have a clear idea about PPC and AdWords and I can make anyone understand the difference between PPC &) AdWords. If you need more help getting started with advertising on Google, check out PPC University, a free resource that will help you learn the basics of PPC.